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WGE Website Redesign
Project type
Branding, UX/UI
Date
October, 2024
Location
Elon, NC
The Ask
Redesign the WGE website, focusing on visual clarity, brand identity, and user engagement.
The Challenge
Maintain the integrity, mission and emotional depth of the Women’s Global Empowerment Fund while modernizing its visual language.
The Solution
Modernizing the visual identity of WGE, enhancing accessibility, and user flow. Designs that showcase both empathy and intention.
The Software
Adobe XD, Adobe Photoshop
The Women's Empowerment Fund (WGE) is a women-lead non profit committed to uplifting women in underserved African communities. Through initiatives focused on literacy, financial independence, and menstrual health, WGE works to create lasting impact for marginalized women. I was drawn to the organization’s mission and values, which made it a meaningful and inspiring website redesign choice for a class project.
This redesign allowed me to focus on visual storytelling, brand identity, and the power of thoughtful design. During this redesign I crafted a custom icon library, refined typographic elements, and developed a modernized color palette that reflects the warmth and strength of the WGE brand.
