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Muffin Shop Website Design
Project type
Website Redesign, UX/UI, Branding Redesign
Date
April, 2025
Location
Elon, NC
The Ask
Enhance digital presence to better reflect the charm and personality of The Muffin Shop, update its platform to be more user-friendly, and inform the wider community of its events and its atmosphere.
The Challenge
Convey the spirit and identity of the bakery to the digital website, while updating UX/UI.
The Solution
The updated site highlights their homemade treats, celebrates their local roots, and creates a warm digital space that matches the in-store vibe, welcoming both longtime customers and new visitors alike.
The Software
Adobe XD, Adobe Photoshop
The Muffin Shop is a boutique bakery in my hometown of Marblehead, MA. It prides itself in being a locally owned, family-run business, and it's loved by my town because it has delicious muffins and pastries, and provides a warm, welcoming environment to customers. It is located right by the water, which gives it a unique coastal charm to the community, and to tourists visiting during the summer months.
The shop’s storefront bursts with color and personality, often featuring hand-painted window displays that reflect the seasons and local celebrations. But, despite its vibrant in-person presence, The Muffin Shop’s digital identity doesn’t fully capture the creativity and warmth it’s known for.
With this in mind, I set out to reimagine their brand identity to better reflect the bakery’s coastal character and inviting energy. The rebranding involved a full website redesign, including an updated color palette, typography, icon system, and brand pattern. My goal was to bring its funky, seaside vibe online by highlighting its unique treats, telling the story of its humble beginnings, and reinforcing its deep connection to the Marblehead community and beyond.
